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Antena 3 Group - Companies
Through its different lines of business, the ANTENA 3 GROUP operates in the most important media: television, radio, films, Internet and digital terrestrial television.
In 2008, the ANTENA 3 GROUP continued to be one of Spain’s most important media companies despite the growing competition in the sector.
The Antena 3 channels family closed 2008 with 17% audience share. ANTENA 3 TV was ranked third in audience share, but because of its commercial efficiency it comes second in terms of market share. ANTENA 3’s channels (NEOX and NOVA) are leaders in DTT. In December 2008, NEOX and NOVA reported over 1.2% of total audience. NEOX became the sixth most viewed national channel for digital households, outstripping La 2’s audience in this field.
UNIPREX, the Group’s radio subsidiary has once again had a record year. ONDA CERO is ranked second amongst Spanish radio stations, and EUROPA FM has seen dramatic growth. UNIPREX has also made a firm commitment to local digital television, with the VER-T brand, thus completing the previous offers. The increased audiences in ONDA CERO and EUROPA FM and the stations’ splendid economic results are the main driving forces behind the subsidiary’s excellent performance.
ANTENA 3 MULTIMEDIA. This is the result of the ANTENA 3 GROUP’s interest in new forms of communication. In 2008, the ANTENA 3 GROUP renewed its portals for ANTENA 3 TV, ANTENA 3 NOTICIAS, ONDA CERO and EUROPA FM, and also the Group’s own corporate portal. The Group’s websites reported a 67% increase in single users and a 55% rise in pages seen.
The ANTENA 3 GROUP also takes part in commercialising advertising in cinemas, through the market leader, MOVIERECORD, which in 2008 maintained an audience share of 45%.
For yet another year, ATRES ADVERTISING continued to create value for its clients’ communications plans, through its advisory planning and creativity services. ATRES ADVERTISING offers a solution based on joint media management which enables advertisers to make campaigns more efficient and to take advantage of complementary targets.
2008 saw the creation of ANTENA 3 EVENTOS, a company specialising in the development of promotional events, and in rendering services for the production and commercialisation of other sporting events. It is the result of the development and specialisation achieved by virtue of the diversification plan started by UNIPUBLIC in previous years, and it came about through the spin-off of this company.
ANTENA 3 FILMS has continued with its firm commitment to Spanish cinema, producing films and TV movies which have proved popular with the public at large and with critics. Nine films and four TV movies came out in 2008. The films include VICKY CRISTINA BARCELONA, written and directed by Woody Allen; MORTADELO Y FILEMÓN: MISIÓN SALVAR LA TIERRA, FUERA DE CARTA, COBARDES and SÓLO QUIERO CAMINAR. New works have continued to be produced at the same impressive pace; e.g. PLANET 51 and FINAL DEL CAMINO.
As far as TV movies are concerned, ANTENA 3 TV has shown series such as YO EL SOLITARIO, FUTURO 48 HORAS, 20N and EL CASTIGO; while other series have been produced, such as STEVE, 23F, DÍAS SIN LUZ, MARISOL or UNA BALA PARA EL REY. Agreements have also been signed for new productions.
