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Antena 3 Group - Companies
Through its different lines of business, the ANTENA 3 GROUP is active in the most relevant means of communication: television, radio, cinema, internet, and advertising.
In 2009, despite increasing competition in the sector, the ANTENA 3 GROUP remained one of the main Spanish communications companies. One of the reasons for our success has been the implementation of its 3.0 strategy, which promoted the single and integral management of the content generated by ANTENA 3 for broadcast on its three channels (ANTENA 3 TV, NEOX and NOVA) and on the three main screens (television, internet and mobile phone).
UNIPREX, the GROUP’s radio affiliate, has once again registered a record year in 2009. ONDA CERO is the second Spanish radio station; far ahead the third place station. EUROPA FM continues to climb the rankings as it ends the best year in its history. The growth in audiences for both ONDA CERO and EUROPA FM, as well as the magnificent economic results which back them, are two fundamental indicators attesting to their robust health.
ANTENA 3 MULTIMEDIA has experienced rapid growth with the GROUP’s policy of integrating audiovisual content on all of their existing platforms and supports. As a result, the GROUP’s web pages ended 2009 with a monthly average of 3.5 million single visitors and more than 60 million hits, versus 2.5 and 37 million page hits in 2008. This translates into an increase of 42% and 64%, respectively.
Once again, ATRES ADVERTISING continues to add value to their clients’ communication plans through its planning and creativity advisory services. ATRES ADVERTISING offers solutions based on joint media management via the advertising bundling, allowing the advertiser to increase campaign efficiency and to take advantage of complementary targets. In 2009, it has incorporated new clients that strengthen its capacity to reach all types of audiences.
ANTENA 3 FILMS maintains its commitment to Spanish cinema through the production of movies and made for TV movies. In 2009, it broadcast one of the year’s biggest successes: Fuga de Cerebros, with more than one million viewers, and Planet 51, with almost two million. It also produced Al Final del Camino and Pagafantas, which also opened to public acclaim. As far as made for TV movies, not only have they enjoyed unprecedented success in terms of audiences, but they have also set the trend for this genre at other chan nels. In 2009, premiering in the prime time spots with very significant audiences shares were; Días Sin Luz, 23F, Historia de Una Traición, Marisol, Una Bala Para el Rey y Un Burka Por Amor.
In its second year, ANTENA 3 EVENTOS, the company specializing in developing promotional events and which provides production and marketing services for other events, has created new advertising venues through the organisation of large musical and promotional events, like the Cycling tour Vuelta Ciclista a España and the Ponle Freno Race, the first marathon for road safety, which was a great success.
