The ANTENA 3 GROUP has assumed the commitment and responsibility of using the power of its media to serve society, by undertaking various initiatives and social campaigns.
ANTENA 3 GROUP understands that corporate responsibility is one of the most powerful ways of promoting communication, dialog, action and confidence between various stakeholders. By actively listening, the Group PROVIDES real solutionswith tangible and positive.
The ANTENA 3 GROUP commitment to society is implemented through its Social Commitment Policy, and one of its main foundations is its “positive contribution to society”. The entire Group contributes to this endeavor, as it makes its human andeconomic resources available to society and supports projects that seek to create a better world.
The challenges undertaken in 2011 give priority to thefollowing social interests:
• Improve road safety on our highways through the Ponle Freno campaign.
• Fight against child obesity in Span through a new corporate responsibility campaign called El Estirón.
• Raise society’s awareness, particularly young people, about the environment through HAZTE ECO.
• Popularize and promote advantages of new technologies through VIVE CONECTADO.
The Foundation efforts focus on the two most vulnerable social groups: infancyand young people.
The Foundation’s main mission is to guarantee that those groups have the necessary support for their well-being and training, as well as to raiseawareness about their rights, needs and interests.
Furthermore, the Foundation takes advantage of the enormous power of the ANTENA 3 GROUP’s media to raise awareness, inform and generate opinions that help improve society.
The campaign "Stoppers for a New Life", aims to cover the medical costs, not covered by Social Security, of children with serious illnesses, and facilitate access to orthopedic accessories through the collection and recycling of plastic stoppers.